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Conducting Market Research During Covid-19




Outsourcing Market Research services are often considered to be expensive and unaffordable for SMB’s. The primary reason is the high cost involved in data collection, which forms around 70% of the cost of the Market Research Project. However, with the advent of online data collection, this expense has been further reduced and market research has become more affordable to small and medium businesses. Currently, every Market Research Company in India are providing online data collection options for companies.
The spread of the Corona virus has further escalated the situation and have completely closed down access to traditional data collection methodologies. Agencies have now started to completely migrate to online data collection methodologies like mobile surveys, email surveys, social media surveys, real time transactional data, online user experience testing and many more.
Currently the most affordable method to conduct short surveys is through Social Media, as you can spend a budget amount and target the specific sample respondents for the survey. This method is very effective and helps in real-time analysis of data. Social Media conversations and online reviews also contain wealth of information which is easily accessible and analyzed.
Another affordable methodology is to use an online survey software like Survey Analytics or Survey Monkey and sending short mobile survey to your customers soliciting their feedback. This method also helps you to be in touch with your customer on a personalized note and also at the same time get information from them that will help you to improve the product and services that you are providing. 
However in India the market for the newer methodologies are still in development. Even though digital technology consumption is at its peak, the application of digital platforms for research is still in nascent stage.
Tantra Insights is the pioneering Market Research Company in India, specializing in affordable desk research and content analysis.

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